Print advertising is a great tool to market your business and create awareness of your company’s products and services. But there are many myths about printed advertising that might prevent you from using it to the full.
The four most common myths are:
- It is not good for the environment
- Printed items are expensive
- Digital advertising and social media have taken over
- Unable to track ROI (Return on Investment)
Myth #1: It is not good for the environment
Many people believe that the printing industry is not environmentally friendly based on the use of paper and ink. But here at VASARI Print, we strive to help our community.
Paper: Our paper is made of virgin pulp from forests managed continuously in Pakistan. These forests clean our air, control soil erosion, and provide us with environmentally friendly activities.
Ink: Our products are printed with environmentally friendly printing ink. The inks we use to print our CMYK products are certified in ISO-9001: 2000 certified. Their main ingredients are renewable and sustainable, and they do not contain volatile organic compounds (VOCs) based on petroleum.
Myth #2: Printed items are expensive
Whether you are a big company or a mom-and-pop shop, marketing can seem very expensive. For print marketing you have options. You can save money with the type of paper and stock you choose and the amount you order. Here at VASARI Print, we offer quotes and options for any budget. Just reach out to our website or customer service team and we will work with you to find the best option.
Myth #3: Digital advertising and social media have taken over
Many people believe we are in a digital world now as more and more adults have electronics in their hands. While this may be true, print advertising is also important. Think of your fridge magnets, your kitchen counter menus, and when you leave home all the External Home marketing you see. Remember that the consumer is very focused on physical promotion. The goal of physical promotion is to reach out, attract consumer attention and create a connection between the consumer and the product or service. The medium affects how well the message is received because it requires more effort to create a successful ad. The nature of visual ads is a big part of what makes them successful.
Myth #4: Unable to track ROI (Return on Investment)
Many people believe that you cannot track ROI with printed ads. But really, there are many ways to see how your investment is paying off. Other ideas include:
- Telephone Tracking Numbers (Certain telephone numbers used only in advertising)
- Login Pages (Example: YourWebsite.com/printad)
- QR codes
- Using the Electronic Service Application in pieces of direct mail to update your database
- Coupons printed on your ads (“Show this card to get…”)
Are you beyond the basics of print and ready to use printed advertising to grow your business and grow? Our team is available to help you get started. Contact us today to get started.